The latest gaming console is here, or at least it was here. Soulja Boy Console had a short life before a settlement with Nintendo made the official website SouljaGame.com disappear.
Soulja Boy rebranded video game console sold at a ridiculous markup. At least, it came preloaded with 3000 “original” titles—Nintendo didn’t agree with some of the copyright infriction. However, all the speculation about Soulja Boy incursion into the gaming world was not wasted—as Soulja Boy’s website now redirects to Nintendo’s.
Soulja (aka Drako) claims the idea came because he is a lifetime gamer, and every member of the gaming community dreams of having their own console. After a lot of hard work rebranding—the company launched SouljaGame.com.
After working my way down the rabbit hole, I found that there are some copies of the consoles on the deep web and their official names are: SouljaGame Console and SouljaGame Handheld.
Yet, consumers soon realized that the Soulja Boy console is an emulator you can now find on Amazon for $60. I know—branding can turn a good product elite—but that’s not the case for the tactlessly rebranding of this console.
In a Rolling Stones interview, Soulja Boy sounded confident with all the work he placed to rebrand the Anbernic’s emulators. It’s supposed that these machines are capable of running Playstation, NeoGeo, PC, Sega, Game Boy Advance, NES and the handheld version Switch and 3DS, among others.
Here is the real issue, companies like Nintendo are taking steps into stopping the illegal market of game ROMs. Soulja Boy console is unlikely to come preloaded with 3000 copies of licensed games. If that’s the case, it could turn troublesome for Soulja. Seeing that Nintendo is specializing in taking action against ROMs of its games—previously suing LoveROMs and LoveRetro for intellectual property rights violations.
This was all speculation as Soulja stated in his Rolling Stones interview, “It’s partly the people from the outside looking in, that aren’t understanding the type of deals that were made behind the scenes that are worried.” Clearly showing that there was more to the Soulja Game console that could be seen from the outside.
All was good and fine, but the rebranded emulator lived a short life—at least we have the Soulja Game meme to remember it by.